Business Coaching is a service for businesses aimed at business growth through goal achievement and professional development of the Team. Choosing Business Coaching means improving individual and team performance, enhancing people and individual talents.
Starting a business in itself involves a number of difficulties, but the most difficult part certainly comes next: once the business is up and running, positioning it on the market and creating its own consumer niche, going on to expand it over time and setting new growth goals. At this stage, entrepreneurs tend not to consider the possibility of external support, but the truth is that, in order to strengthen a business, the help of an expert such as a Business Coach allows not only to evaluate new perspectives and solutions, but also to create a united Working Team that shares the same values and ideals: an added value that is essential for the success of a business. In addition, a Business Coach encourages change in order to keep up with the times. In fact, he also assists entrepreneurs in change management, involving all employees and implementing gradual and successful change.
In short, the Business Coach is a professional who accompanies businesses on the road to success, teaching how to use resources to improve performance, stimulating innovation, and filling any gaps in prior experience or skills. Although entrepreneurs often think they can do it all on their own, the support of a Business Coach serves as a facilitator of the growth process with the help of an expert who provides his or her experience and know-how.
Business Coaching: the steps
An experienced employee such as a Business Coach supports the business starting with basic activities, providing the tools necessary for the business to bring good results. Indeed, they are usually experienced entrepreneurs who, with their experience, help other entrepreneurs grow and achieve their goals. A path, this, during which business coaches train other entrepreneurs, sharing the skills needed to succeed with a business, and which goes through a series of steps:
#1 Analysis of the activity
Business Coaching is not related to generic "best practices" for the successful operation of a business: it is strictly specific and inherent to the business on which it is applied and the sector to which it belongs. For this reason, the first step is a precise study of the company: what works and what does not work, the market, the company's positioning, the choice of target audience, and the possible challenges it will face
#2 Corporate Vision & Goals
Having completed the analysis of the company's starting point, the Business Coach is responsible for defining a clear corporate vision and structuring the company's new growth goals, and then communicating them to the entire Team to create unity and a common, shared purpose
#3 Strategia
Goal setting outlines the strategic path to be taken by the company to achieve efficient growth. In fact, the next step is precisely the devising of the strategy and tactics useful for pursuing the agreed objectives, taking into account the possible difficulties that will be encountered along the way
#4 Un’attività continuativa
The work of the Business Coach does not stop when the plan of action has been defined and started: it is an ongoing work, the figure of the Business Coach is a constant support who also offers his experience in order to monitor progress and make changes, until the concrete achievement of the goals
Who is Business Coaching for?
Business Coaching can facilitate the growth of any business, whether it is in the development stage or already established in the market. Every area of a business and every personality and function can be improved with the help of a Business Coach, allowing the business to scale more easily. Just according to the different needs, there are specialized coaches to meet the specific needs, and they are classified in 3 ways:
#1 Executive Coaching
Executive Coaching is a course designed for executives, managers and officers. The goal is to help those with responsible duties in a company make thoughtful and effective decisions, evaluating all relevant parameters, in order to improve business performance.
#2 Sales Coaching
Sales Coaching is the ideal support to help salespeople. It is a consultancy aimed at improving negotiations and finalizing sales force closings, which goes through a coaching process in which the coach studies the techniques used by salespeople and advises them to optimize their work.
#3 Team Coaching
Every self-respecting leader must know how to manage a productive, healthy team whose members work in harmony. To this end, Team Coaching was born, which helps people in management roles to build effective work groups in which everyone can express themselves to the fullest and bring out their potential.
Compared to the past, business complexity has increased significantly, and there are many more aspects that entrepreneurs and all members of a team need to consider in order to be competitive. In fact, business coaching is not an activity that replaces the entrepreneur as a management figure; instead, it is a business consulting activity that goes to sharpen his or her and the employees' talents, to propose new solutions and more effective strategies in order to more easily achieve business success and growth, without neglecting important business-related aspects.
The NFS Group Team, with 35 years of experience behind them, provides their expertise to support your business and accompany you on your path to growth.
Do you want to know if business coaching can be right for your company?
